Gray Brothers

Developed a full-scale branding package for Gray Brothers Enterprises, built around a bold and unconventional visual identity. The project featured custom logo design, apparel graphics, and a range of marketing assets—all tied together by two wild, character-driven mascots: a gritty mole and a hard-working groundhog behind the wheel of a dump truck. Blending humor with rugged, blue-collar energy, the branding pushes beyond the typical construction aesthetic—creating a memorable, personality-packed identity that stands out across both print and digital platforms.